Grayscale Investments

Situation

Grayscale Investments is a premier alternative asset management firms with billions of capital deployed on behalf of retail and professional investors. Their product and technology team needed a consultant to manage approximately $150,000 in monthly resource value across design and development agencies, internal business (marketing, sales, research, finance, operations) and technical stakeholders, and support the go-to-market motions for ten new product launches to private and public markets worth billions in asset value. 

Action

The firm sought a single-threaded owner on their product team to collaborate closely with marketing for content updates, feature enhancements, and other related changes to their websites. I directly managed internal and external design and development resources and was responsible for the product roadmaps, sprint planning, ticketing, dependency mapping, and project management of four workstreams in a two-week agile cadence. In addition to planned work, there were many ad hoc requests and unplanned changes to satisfy immediate compliance, regulatory, and legal requirements. 

Results

Shifted design agency project management and issue tracking from Google Docs to Jira, with an improved briefing process, and a predictable two-week planning cadence. Improved capacity utilization for the development agency, paid down technical debt, implemented automated regression testing for scripted deployment, and improved delivery velocity. Supported seven (7) private placements and (3) exchange-traded product launches.

Success Stories

Selectable • WTA • Ideal Protein • Grayscale