Selectable Media

Situation

Recruited by CEO of Allen & Company investment company to rebuild a video advertising network. I was hired as the General Manager. The company was at an important inflection point and had an unhealthy balance sheet. The finance team resorted to advanced factoring of receivables. My remit was to contain costs and drive revenue fast.  

Action

When I started, the company had limited cash flow, a dangerously short runway, and was running direct response campaigns with low-quality advertisers. We had to dramatically cut costs, decrease overhead, and improve network quality to attract high-quality advertisers and publishers. So I acted fast and established a growth plan to increase revenues and expand profit margin. After six months, the plan worked very well. 

Results

When I joined the team, the company was limping along at four figures of monthly revenue. When I left, I'd grown revenues to seven figures monthly and expanded the profit margin by +25%. This additional cash helped the team double in headcount. I worked with leadership to recruit a new Chief Technology Officer. Also, I helped build a social gaming ad server. This turnaround helped them sell to Meredith Media. 

Success Stories

Selectable • WTA • Ideal Protein • Grayscale